What’s better than successful marketing activities? Successful marketing activities with data.
To market a product well, you must learn it from A to Z. Whether it’s a physical item or a freshly released app, your most important business is … destroying it.
I mean, really.
You evaluate a cat toy: open, read the manual, try, use, use on your cat, on your neighbor’s cat, on a random cat, then break it and see what’s inside.
You evaluate an app: install, read the documentation, try, break it, call the support, try it again and once you are near complete desperation, you are on the right track.
If you are a marketer, but you are not doing this, apologies, but you should find another title to suit your job description.
Last year I joined Old Street Solutions as Marketing Manager and my focus has been on Custom Charts for Jira, the app that has made the company proud and emotionally satisfied. Custom Charts solves some of the most common struggles in data visualization and reporting for small companies through to large enterprises. It has carefully crafted features based on customer feedback and user requests. Custom Charts makes data beautiful.
I’ve been through Excel reports, Sheets, PowerPoint graphs, and Jira stats, but I’ve never used the full potential of these tools. Because they are boring. If I need formulas and math sequences to pull in the data I need, my brain turns into an eggplant.
Installing Custom Charts on my private Jira Cloud made my heart skip a beat. I was convinced I was going on a journey I couldn’t handle.
But, it turned out our CEO, Chris Cooke, told me the truth; it is an app everyone can use. Simple and easy.
Following my own recommendation about learn → try → break I achieved impossible heights. Look at this helpful report!
Improving my level of understanding helped me see how to implement our product into Old Street’s daily marketing workflow. Since we had just started our 1-month sprint experiment (no agile coach was harmed during the process), it was the perfect moment to engage my team with actual data.
Here is an example of our Jira Board. Straightforward workflow for us to follow and track the marketing load for the month.
My biggest concern about this sprint was the number of tasks we wanted to achieve for one month. It’s easy to drag all items from the backlog when it’s the first day of the month and you’re feeling strong!
How did Custom Charts for Jira come to the rescue?
Another big moment for each marketing person is to prove the plan is going well and has the desired outcome.
In our case, we wanted to know if we were evaluating our workload right. With fully distributed teams, several time zones, and people working 3, 4, or 5 days, estimating our productivity level is not easy.
Our marketing dashboard below consists of seven chart types. Four of them are important; two are just a nice addition to the screen (#DataNerdAlert):
- The top left donut chart represents our current sprint and the bottom left donut chart is our overall Team Progress Chart. The Team Progress Chart collects data from all previous sprints. Since we started our official sprint tracking on January 1st, we’ll have a satisfying number of achievements displayed here at the end of the year.
- The top right donut charts shows issues assigned per person for the current sprint and what’s left in the backlog grouped by assignee. This helps us quickly see if we must deallocate someone from a task or two.
- Priority Status of Tasks is the black sheep of charts. It reminds us how bad we are at prioritizing our work.
- And the best for last! New vs Done, the mountain we are climbing in search of higher goals. It’s the most critical metric for the marketing team, and it shows the ratio of new and completed tasks grouped by our desired time frame. As we can see, both graphs are moving steady, and no dramatic fluctuations occur. It means we are estimating our productivity well, and as much as there is always room for improvement, it’s not urgent or completely wrong.
Knowing your tools is using your tools. And what’s better than tracking your progress with Custom Charts while working on … duh, Custom Charts.
Want to try it out?
Simply use Advanced (JQL) as your data Source and enter the following line:
project = Marketing AND Sprint in openSprints()
*changing Marketing with your desired Jira project
Does it improve our mood? Hell, yeah! It’s a true pleasure to see that all our activities are moving well. And data never lies, you know.
If you are a marketer, I hope this article will ease your reporting struggles! If you try it out, don’t forget to share your feedback with me.
Happy Sprint Charting!
Teodora Vasileva is a Confluence junkie, using it to manage both work and life. She loves hiking in the mountains of Bulgaria and dreams of waking up and finding a Welsh Corgi puppy on her bed seeking cuddles. She tumbled into software and the Atlassian ecosystem after getting recruited by Botron, an Atlassian Marketplace Vendor, eventually becoming a one-woman army for all of Botron’s marketing, events, and partnerships.